Treelogy – E-Commerce Platform for Sustainable Moringa Products

I contributed to building the e-commerce platform for Treelogy, a sustainability-driven brand focused on selling premium Moringa-based products under the philosophy: People Care, Earth Care, Future Care.

Key Objectives

• Create a high-converting storefront aligned with eco-conscious branding.
• Empower the marketing team to manage content, products, and promotions via a custom CMS.
• Provide a seamless shopping experience optimized for mobile and international users.

My Contributions

• E-Commerce Development:
  • Product catalog with variants, inventory tracking, and promotional pricing.
  • Integrated checkout system with payment gateway and shipping logic.
• Custom CMS for managing:
  • Products, orders, blog content, and landing pages without developer input.
• UX Optimization:
  • Fast-loading, responsive UI with clean, natural design reflecting the brand.
  • Multi-device testing for frictionless mobile shopping.
• Technical Enhancements:
  • SEO-optimized structure and meta-data handling.
  • Future-ready architecture to support expansion (subscriptions, internationalization, etc.).

Impact

• Enabled Treelogy to launch a scalable online store with full control over product and content management.
• Increased conversion potential with a smooth user experience and engaging storytelling.
• Set the foundation for data-driven marketing, remarketing, and customer retention.